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A Letter of Gratitude

Dear Chérie Amour Community,

As we stand on the threshold of a new year, we find ourselves reflecting on the journey we've shared over the past twelve months. This year has been transformative for us, and we want to express our deepest gratitude to each and every one of you who has been a part of our diverse and beautiful community.

Your trust and support have propelled us to new heights. From the early days when we set out to create a lingerie marketplace that caters to all shapes, sizes, and stories, to now, where we've expanded to include swimwear, activewear, lounge, and a range of personal care items, our mission remains steadfast—to celebrate the unique beauty of every woman.

In the past year, we've had the privilege of serving women from all walks of life. It has been a remarkable journey to witness the impact our offerings, especially in period and post-mastectomy care, have had on the lives of many. Your stories, resilience, and feedback have fueled our commitment to providing not just products but a sense of inclusivity, empowerment, and care.

We've learned so much from you—your preferences, your needs, and your feedback have been instrumental in shaping our growth. As we move forward into the new year, our promise to you is to continue evolving, learning, and serving you even better. Your satisfaction and comfort remain at the heart of everything we do.

To our clients who have bravely embraced their journeys, to those who have shared their stories with us, and to those who continue to trust us as their go-to destination for intimate and personal care items, we extend our heartfelt gratitude.

Thank you for being a part of the Chérie Amour family. May the coming year bring you joy, confidence, and an abundance of love.

With sincere appreciation,

Laurie Barrie, CEO, and the Chérie Amour Team

Confidence isn’t about being perfect; it’s about loving who you are and enjoying the little things that make you,you. The right lingerie can help you feel that confidence every day.

This year, the fusion of fashion and wellness emerges as a powerful tool for achieving self-love. From sustainable lingerie that celebrates your body to wellness routines that nurture the soul, thoughtful choices can help you prioritize your well-being and redefine confidence.

As we embrace a fresh start in 2025, why not refresh your wardrobe with intimate essentials that make you feel fabulous from the inside out? Chérie Amour’s exquisite collection offers something for every style and occasion, ensuring you step into the new year with confidence and elegance.
Lingerie Care

Lingerie can be a tricky thing to care for, especially when dealing with fine craftsmanship, luxurious bras, or high-quality materials that can’t wash with other garments. 

Do’s:

  • When in doubt, hand wash with warm, not hot, water.
  • Dry naturally - hang up gently to avoid wrinkles.
  • Use a small amount of Soak Wash soap and gently massage your lingerie. No rinse necessary (Soak samples included with every online purchase). Click the link to view our Soak Wash products available for purchase.
  • Use a reusable laundry bag to keep your undergarments separate from other dirty garments. Click the link to view laundry bags available for purchase. 
  • For loungewear, lay flat or hang gently to dry. 
  • For loungewear, machine wash on warm, gentle settings. Hand wash advised. 
  • For 100% silk products, dry clean, cold wash, and ironing ok. Handwashing may change the luster of silk. 

Dont's:

  • Wash your lingerie in a washing machine. This can damage the materials, colors, embroideries, or cause harmful rips.
  • Tumble dry. Lingerie should always dry naturally and be hung up carefully away from other garments. 
  • Iron. 
  • Dry clean. 
  • Bleach.