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Off the Wire: Soft Cup Bras and Why We Love Them

Some days the boost and shaping of underwire bras is just what we want, but rushing to rip it off at the end of the day gets old. We’re big fans of finding soft cups, and wireless bras for everyday wear - they have a multitude of benefits for your comfort and overall health as well. 

When looking at the comfort factor, the absence of an underwire reduces the likelihood of irritation and chafing, particularly along the underbust area. Soft cup bras with seamless construction further minimize the risk of rubbing or friction against the skin. We especially love Evelyn and Bobbie’s game-changing seamless bras for this very reason. Commando’s Soft Support bras are another fantastic option for seamless support. 

While wireless bras will not give you the same level of pushup or shaping as an underwire bra, they conform to your body's natural shape, providing support without constriction, making them ideal for everyday wear. Because they provide such a natural shape, they also greatly reduce the risk of breast pain, especially for those with sensitivity to pressure points, pinching, or digging into the skin.

This not only is important for comfort, but it has significant health impacts as well. Without the restrictive underwire, soft cup bras allow for better circulation around the chest area. Underwire bras can sometimes compress breast tissue, potentially leading to issues with lymphatic drainage or even contributing to more serious health concerns like mastitis for nursing mothers. Soft cup bras allow for natural movement and expansion of breast tissue, reducing the risk of compression-related problems.

So even if you’re a push-up lover, we highly recommend finding a soft cup, wire-free bra to add to your rotation. You’ll not only find greater comfort in your body but more importantly find a general improvement in your health. Shop our full selection of wireless bras here.

Confidence isn’t about being perfect; it’s about loving who you are and enjoying the little things that make you,you. The right lingerie can help you feel that confidence every day.

This year, the fusion of fashion and wellness emerges as a powerful tool for achieving self-love. From sustainable lingerie that celebrates your body to wellness routines that nurture the soul, thoughtful choices can help you prioritize your well-being and redefine confidence.

As we embrace a fresh start in 2025, why not refresh your wardrobe with intimate essentials that make you feel fabulous from the inside out? Chérie Amour’s exquisite collection offers something for every style and occasion, ensuring you step into the new year with confidence and elegance.
Lingerie Care

Lingerie can be a tricky thing to care for, especially when dealing with fine craftsmanship, luxurious bras, or high-quality materials that can’t wash with other garments. 

Do’s:

  • When in doubt, hand wash with warm, not hot, water.
  • Dry naturally - hang up gently to avoid wrinkles.
  • Use a small amount of Soak Wash soap and gently massage your lingerie. No rinse necessary (Soak samples included with every online purchase). Click the link to view our Soak Wash products available for purchase.
  • Use a reusable laundry bag to keep your undergarments separate from other dirty garments. Click the link to view laundry bags available for purchase. 
  • For loungewear, lay flat or hang gently to dry. 
  • For loungewear, machine wash on warm, gentle settings. Hand wash advised. 
  • For 100% silk products, dry clean, cold wash, and ironing ok. Handwashing may change the luster of silk. 

Dont's:

  • Wash your lingerie in a washing machine. This can damage the materials, colors, embroideries, or cause harmful rips.
  • Tumble dry. Lingerie should always dry naturally and be hung up carefully away from other garments. 
  • Iron. 
  • Dry clean. 
  • Bleach.