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As Autumn quickly leads into winter, we’re seeing new beautiful trends in color and styling. Runways were packed with lingerie-inspired or lingerie-forward looks, bringing underwear into the limelight as an essential part of a fashionable wardrobe. What you’re wearing matters more than ever with sheer looks coming back in Spring/Summer runways and autumn being full of creative styling of lingerie into an outfit. In this article, we’ll explore this season's hottest colors and styling trends.

Fleur du Mal is a luxury lingerie and ready-to-wear fashion brand known for its sensual and elegant designs. The brand was founded by Jennifer Zuccarini in 2012. Jennifer Zuccarini has a background in fashion, having previously co-founded the luxury lingerie brand Kiki de Montparnasse.

Life is full of changes, and for many women - 13% of them in America - breast cancer is one of those changes. Over a quarter of those women end up having surgery to remove lesions. Both in the initial healing period, and over the rest of their lives, finding undergarments that support, sooth, fit, AND look beautiful can feel like an impossible task.

The most iconic bra of the early 2000s is back and better than ever. Push-up bras have had their own coming of age story from the awkward, uncomfortable styles of 20 years ago to the impressively natural and form hugging styles of today. With their ability to enhance curves, boost confidence, and redefine silhouettes, push-up bras are once again becoming a staple in many wardrobes. It’s time to ditch that old VS bra and read on for our bra fit experts tips on how to find the best one for your body type.

Brazilian panties, also known as Brazilian-cut panties, are a style of women's underwear that is thought to have originated in Brazil. Brazilian panties typically have a low-rise waistband that sits below the natural waistline. However, the back is cut higher on the buttocks, revealing a bit more skin and creating a cheeky, flirtatious appearance.

Are you rushing to pull off your bra at the end of the day? You’re probably due for a new daily bra. Choosing the perfect daily bra involves considering several factors to ensure both lasting comfort and support. With so many options, it can feel like an intimidating process. Here are some pointers to remove the mystery and make choosing your next bra simple.

As bras age and undergo regular wear and washing (read about proper bra washing here), they naturally lose their supportiveness. Here are some signs that indicate your bra may be losing its support:

If you’ve been on the internet and have A or B cups, chances are you’ve heard of Pepper, the trending bra brand for small cup divas everywhere. We love their content and their “itty bitty titty committee” campaign. If you’re also a big fan of Pepper bras, these are the other brands that are similar and you definitely want to try out for yourself.

Thistle and Spire is a woman-founded luxury lingerie brand that offers a wide range of lingerie items catering to different styles and preferences. They are known for their intricate lace designs and unique cutouts that add a touch of elegance and edge to their pieces. “You’re not boring - why should your lingerie be?” they remark on their website - and each piece that they make pushes the boundaries of design to create an experience beyond the garment.

The lifespan of daily panties can vary depending on factors such as fabric quality, frequency of use, personal hygiene practices, and laundering techniques. However, as a general guideline, it is recommended to replace your daily panties every 6 to 12 months. Here are a few considerations to help determine when it's time to throw away and replace your daily panties.
When it comes to maintaining personal hygiene and overall health, we often focus on aspects such as regular bathing, dental care, and clean clothing. However, one area that tends to be overlooked is the frequency of replacing bras and panties.
Ask any of the Chérie Amour team what the ultimate feel-good, cool girl, influencer-loved lingerie brand is, and we would all immediately say Nette Rose. Nette Rose is a South African-based lingerie brand that offers a range of beautiful and sustainable pieces.
Lingerie Care

Lingerie can be a tricky thing to care for, especially when dealing with fine craftsmanship, luxurious bras, or high-quality materials that can’t wash with other garments. 

Do’s:

  • When in doubt, hand wash with warm, not hot, water.
  • Dry naturally - hang up gently to avoid wrinkles.
  • Use a small amount of Soak Wash soap and gently massage your lingerie. No rinse necessary (Soak samples included with every online purchase). Click the link to view our Soak Wash products available for purchase.
  • Use a reusable laundry bag to keep your undergarments separate from other dirty garments. Click the link to view laundry bags available for purchase. 
  • For loungewear, lay flat or hang gently to dry. 
  • For loungewear, machine wash on warm, gentle settings. Hand wash advised. 
  • For 100% silk products, dry clean, cold wash, and ironing ok. Handwashing may change the luster of silk. 

Dont's:

  • Wash your lingerie in a washing machine. This can damage the materials, colors, embroideries, or cause harmful rips.
  • Tumble dry. Lingerie should always dry naturally and be hung up carefully away from other garments. 
  • Iron. 
  • Dry clean. 
  • Bleach.