FREE SHIPPING ON ORDERS $150+

Bringing fashion to the heart of Pullman

Chérie Amour opened its doors to the public on Saturday, April 23.

[PULLMAN, Wash. April 27, 2022—]The University of Idaho community is invited to visit the new storefront at 222 E Main St. in Pullman.

Chérie Amour boasts over 35 brands to provide a wide variety of sizes and price ranges. Chérie Amour’s brand selection includes everything from bras & underwear to swimwear, sleepwear, and accessories.

Thistle & Spire, Nette Rose, Bluebella, Curvy Coutoure, Dora Larsen, Natori, and Mio Coral are just a handful of the featured brands that Chérie Amour has in their store and online.

“We want to honor the diversity of women’s beauty by picking brands of all types and sizes with an ultimate goal to best guide women in learning to love the skin they are in,” said marketing and merchandising manager, Luisa Pinilla.

Chérie Amour will be open Tuesday through Friday from 10 a.m. to 6 p.m. and Saturday from 10 a.m. to 5 p.m.

Want to shop Chérie Amour online? Visit our websitehere.

Follow us on Instagram @cherieamourlingerie and @cherieamourpullman to stay up to date.

About Chérie Amour Inc.

Chérie Amour is on a mission to help women feel comfortable in their own skin by guiding them to redefine beauty as a process of self-love and appreciation. We want to bring awareness to a woman’s natural beauty through body neutrality, commitment to quality, and ethical sourcing. We are inspired by the diversity of women’s beauty. We believe every woman, no matter age, race, or beliefs, deserves to be treated with respect and learn to love the skin she is in. Through this respect, she can love her body via beautiful and luxurious lingerie.

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If you would like more information, please contact us via email at info@cherieamourinc.com.

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Lingerie Care

Lingerie can be a tricky thing to care for, especially when dealing with fine craftsmanship, luxurious bras, or high-quality materials that can’t wash with other garments.

Do’s:

When in doubt, hand wash with warm, not hot, water.
Dry naturally - hang up gently to avoid wrinkles.
Use a small amount of Soak Wash soap and gently massage your lingerie. No rinse necessary (Soak samples included with every online purchase). Click the link to view our Soak Wash products available for purchase.
Use a reusable laundry bag to keep your undergarments separate from other dirty garments. Click the link to view laundry bags available for purchase.
For loungewear, lay flat or hang gently to dry.
For loungewear, machine wash on warm, gentle settings. Hand wash advised.
For 100% silk products, dry clean, cold wash, and ironing ok. Handwashing may change the luster of silk.

Dont's:

Wash your lingerie in a washing machine. This can damage the materials, colors, embroideries, or cause harmful rips.
Tumble dry. Lingerie should always dry naturally and be hung up carefully away from other garments.
Iron.
Dry clean.
Bleach.